"Made for outdoor enthusiasts"

"Features unheard of in this space"

"Grownup version of your favorite bag"

"Better appearance, better wearability"

"The most organized bag of its kind"

"Sleek and modern"

"Designed with performance in mind"

"New type of drawstring bag"

"Better design"

- Bloomberg

"Superior design"

"Improves the drawstring backpack"

"Solved all the problems of the gym sack"

"Aims to reinvent the classic"

"Greatly improves the design"

"Innovative update to a classic design"

"Reinvented and more with the classic"

"Solves the old age issues"

"Cool features, divine prices"